Cape Town, ZA

Senior Specialist

Brent van der Walt is the founder and lead strategist behind Page One PPC, bringing 20 years of hands-on Google Ads experience to the agency's campaign strategy, tracking, and optimisation process.

Over this period, Brent has managed more than R160 million in Google Ads spend across 300+ long-term clients and 1,500+ campaigns. He is a certified Google Partner and holds current certifications across Search, Performance Max, Shopping, Display, and Video advertising.

Page One PPC is built around Brent's senior, practical approach to Google Ads management: not set-and-forget campaign maintenance, and not junior account handling. The agency combines experienced campaign strategy with clearer tracking, lead-quality insights, search term processing, conversion-focused landing pages where needed, and ongoing optimisation based on real business outcomes.

This approach is supported by Page One's own dashboard and lead intelligence systems, including technology developed through Verilead and AdHut. These systems help track enquiries from forms, calls, WhatsApp, and email where applicable, separate qualified leads from junk, and feed meaningful lead-quality data back into optimisation decisions.

Brent's focus is on helping businesses get more clarity from their Google Ads investment: where spend is going, which enquiries are valuable, what needs to be blocked or improved, and how campaigns can be refined over time to generate better-quality leads.