Final plan depends on workload, complexity, account structure, and support requirements.
How it works
How our plans are sized.
We size accounts based on the amount of senior management time needed to run them properly.
Workload first
Plans are based primarily on workload. This includes optimisation time, reporting, search term analysis, testing, and support.
Ad spend is a guide
Higher ad spend usually means more data, more optimisation cycles, and more management time, but spend is not the only factor.
Complexity matters
Ecommerce, advanced tracking, lead quality workflows, multiple campaign types, and heavier communication requirements can all push an account into a higher plan.
Included
What's included in our service.
Every plan includes senior-level Google Ads management, with hours scaled to the needs of the account.
Professional setup
✓Professional campaign setup
✓Free R6.3k – R25k ad credit*
✓Competitor research
✓Keyword research
✓Writing compelling ads
✓Ad assets setup
✓Conversion tracking setup
✓Google Analytics setup
✓Google Tag Manager setup
✓Optimisation tools setup
Monthly management
✓Ad testing & optimisation
✓Bid & budget management
✓Keyword expansion
✓Search term analysis
✓Negative keyword additions
✓Improving quality score
✓Improving optimisation score
✓Competitor monitoring
✓Regular experiments
✓Automated email reporting
Advanced capability
✓Offline conversion tracking
✓Daily lead qualification
✓High conversion landing pages
✓Ecommerce feed optimisation
✓P-Max and Shopping support
✓High-capacity management
✓Senior-level chat support
* Only brand new accounts (< 14 days old) are eligible for the free R6,300 - R25,000 ad credit, based on spend in the first 60 days.
Frequently asked questions.
How do I get started?
You can get started by contacting us and we'll provide an audit of your existing Google Ads account with our recommendations and strategy; or if you're new to Google Ads and don't have an account yet, we'll provide an estimate based on your business and target market.
Is my Google Ads budget included in the monthly plan price?
No. The monthly plan price covers our Google Ads management services only. Your advertising budget (the amount spent on Google Ads clicks) is separate and paid directly to Google. Our management fees are paid separately through Paystack, our online payment processor.
Is there a minimum Google Ads budget?
Page One PPC is best suited to businesses currently investing, or planning to invest, at least R10,000 per month in Google Ads. This gives campaigns enough data and room for meaningful optimisation. Your Google Ads spend is paid directly to Google and is separate from our management fee.
Will Google Ads work for my business?
It depends on your target market. There needs to be enough search volume for the products/services you offer in the area you operate and enough margin for your campaigns to run profitably. The best way to find out if there is an opportunity in your market is to get a free estimate from us.
How are plans chosen?
Plans are sized based on workload, complexity, account structure, and support requirements. Ad spend is a useful guideline, but it is not the only factor. Larger or more technically demanding accounts may require a higher plan even at a lower spend level.
Are there setup fees?
Yes, the first month is typically charged at double the normal monthly fee to cover both setup and management. This includes initial account setup or rebuild work such as campaign build, keyword research, ad copy, conversion tracking, analytics, and onboarding. After month one, the fee returns to the normal monthly plan rate.
Do you offer calls or video meetings?
Yes. All plans include chat and email support as standard. If you would like scheduled calls or video meetings, these are available through our Premium Support add-on with Darin. It includes 3 hours per month for video meetings, performance reviews, strategy discussions, and direct call support at R2,999/month.
What are the payment terms?
Payments are made automatically each month through Paystack, starting on the day you sign up. There are no long-term contracts, and you can cancel at any time before your next billing date.
How quickly can I expect results?
While some improvements can be seen within the first few weeks, it typically takes a few months to gather sufficient data and optimise your campaigns for the best results. Consistent management and adjustments help to continually improve performance.
"Working with the whole team at Page one for a number of years has been an absolute pleasure! They have grown our business significantly with their expertise and I cannot thank them enough for their dedication, professionalism and commitment to the end goal! Thank you Page One! Outstanding service!"
"We have had the pleasure of working closely with Page One over the past years. Brent's knowhow in paid media, especially Google ads, is one of a kind in the industry. Page One is looking at paid media advertising holistically from analysing the website and user journey to advanced keyword strategies and in depth reporting. Page One has an amazing retention rate and works with the best suppliers only. I can highly recommend Page One to anyone looking for a reliable, long-term paid media partner."
"AIS Aluminium Windows and Doors have been working closely with Page One PPC for the past 4 years and I can highly recommend their services. Brent is always willing to go the extra mile to keep AIS happy."
"If you are looking for Google Ads that are done right, then you cannot go wrong with Page One PPC - the team is excellent. They communicate efficiently and are truly experts in the Google Ads space! You will be hard pressed to find an agency that is as dedicated to getting results for you as them! 100/10 recommend!"
"Brent and his team are exceptional. Their professionalism, expertise, and client-first approach have made working with them a seamless experience. Referring my clients to them has been a pleasure, and I highly recommend their services."
