First-month foundation

Google Ads setup that gives management a proper foundation.

We build or rebuild the account structure, tracking, keywords, ads, and reporting foundation needed before ongoing optimisation can work properly.

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Setup scope

Included in month one

✓Campaign build or account rebuild

✓Keyword research and ad copy

✓Conversion tracking, Analytics, and Tag Manager setup

✓Free ad credit support where eligible

Setup work

What we set up before scaling.

A good setup is more than launching ads. It connects structure, tracking, messaging, and measurement into one workable system.

Campaign structure

We organise campaigns, ad groups, locations, budgets, bidding, and assets around your goals and available data.

Research and messaging

Keyword research, competitor review, search intent, and ad copy are built around the enquiries you want to attract.

Tracking foundation

We configure conversion tracking, Google Analytics, Google Tag Manager, and useful measurement signals where possible.

First month

Why setup is charged separately.

The first month carries both setup and management work. That usually means the first month is charged at double the normal monthly fee, then the account moves back to the ongoing management rate after the initial build is complete.

✓Initial account review, planning, and build work

✓Tracking and reporting setup before optimisation begins

✓A cleaner foundation for future testing and scaling

Month 1

Setup + management

After month 1

Monthly management

Setup scope depends on your existing account quality, website access, tracking requirements, campaign types, and how much needs to be rebuilt before active management starts.

Process

How setup works.

We keep setup practical, measurable, and connected to the way your business handles enquiries.

Review and plan

We review the business, website, target market, existing account, tracking needs, and campaign opportunity.

Build the foundation

We build the campaigns, write ads, configure tracking, and prepare the account for reliable optimisation.

Launch and manage

After launch, the account moves into ongoing management, reporting, search term review, and optimisation.

Common questions.

A few practical details about setup and first-month billing.

Do all accounts need setup?

Most new clients need some setup or rebuild work. The exact scope depends on the current account structure, tracking quality, website, and campaign goals.

Is the first month always double?

The first month is typically charged at double the normal monthly fee because it includes both setup and management. After month one, billing returns to the normal management plan rate.

Can you use an existing Google Ads account?

Yes. We can work from an existing account where it makes sense, but we may rebuild parts of it if the structure, tracking, or campaign settings are limiting performance.

Is ad credit guaranteed?

No. Google ad credit is only available for eligible brand new accounts and depends on Google's current credit requirements and spend thresholds.

Start with a cleaner account foundation.

Get a free plan and see what setup work your Google Ads account needs.

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