Video campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google Display Network.
How it works
Available video ad formats include TrueView in-stream ads, TrueView video discovery ads, and bumper ads. TrueView video discovery ads can only appear on YouTube.
- TrueView in-stream ads run before, during, or after other videos on YouTube or across Display Network sites, games, or apps. These ads may also run on YouTube videos that are embedded on other sites. After 5 seconds, the viewer has an option to skip the ad.
- TrueView video discovery ads only appear on YouTube and reach people in places where they're discovering content. The appearance will vary, depending on the ad sizes and ad formats that content publishers support. When a viewer clicks the thumbnail for your ad, the video will play on its YouTube watch or channel page.
- Bumper ads are a short video ad format, designed to allow you reach customers broadly and increase awareness about your brand by using a short, memorable message. Bumper ads are just 6 seconds or less, and viewers can't skip the ad.