Client collaboration guidelines.

Updated 19 Sep 2024

At Page One PPC, our mission is to maximise your online advertising ROI through expert Google Ads management. A successful partnership is built on mutual respect, clear communication, and collaborative efforts. To achieve the best possible results, we've outlined guidelines tailored to our work together in managing your Google Ads campaigns.

1. Professional and Respectful Communication

  • Open Dialogue: We encourage honest and transparent communication. Please share any questions or concerns about your campaigns promptly.
  • Mutual Respect: Let's maintain a professional tone in all interactions. Respectful communication fosters a positive and productive environment.
  • Timely Responses: Quick responses to emails, calls or chat messages help us make timely adjustments to your campaigns when needed.

2. Collaboration on Campaign Strategies

  • Trusting Our Expertise: Our team is Google-certified and composed of senior-level professionals with extensive experience in Google Ads management. We utilise industry best practices and data-driven strategies to maximise your results, and we kindly ask that you consider our recommendations carefully.
  • Valuable Feedback: Your insights into your business and industry are crucial. Please share your feedback so we can tailor campaigns to your specific needs.
  • Unified Direction: Once we've agreed on campaign strategies, supporting the plan allows us to execute effectively and measure results accurately.

3. Changes to Google Ads Campaigns

  • Avoid Unauthorised Changes: Making changes to campaigns without our knowledge can lead to suboptimal performance and data inconsistencies.
  • Change Requests: If you feel adjustments are necessary, please discuss them with us so we can add them to the build sheet for your review and approval, ensuring they align with your goals and strategy.
  • Build Sheet for Transparency: We use a "build sheet" - a Google Sheet containing all campaign settings, keywords, assets, and ad copy - to manage changes and approvals. Any proposed changes are added to this sheet, and we seek your approval before implementing them in your Google Ads account.
  • Account Access: While you have full ownership of your Google Ads account, we request that only our team manages the campaign settings and configurations to ensure consistency and optimal performance.

4. Implementation of Recommendations

  • Applying Our Advice: Our recommendations are based on in-depth analysis and industry expertise. Collaborating on their implementation helps achieve the best results.
  • Providing Lead Feedback: Your consistent feedback on the status of the leads in the offline leads sheet is essential. By regularly updating us on which leads are qualified, result in sales, or are not valuable (junk), you help us optimise the campaigns. This information teaches Google Ads to focus on the most promising leads, improving lead quality and overall campaign performance.
  • Landing Pages and Website Updates: Often, adjustments to your website or landing pages can improve ad performance. Your cooperation in making these changes is appreciated.
  • Conversion Tracking: Accurate tracking is essential. We'll need your web developers assistance, or access to your website, to ensure that conversion tracking codes are correctly implemented on your site.

5. Patience with Optimisation Process

  • Understanding the Learning Phase: Google Ads campaigns may require a learning period to optimise fully. Patience during this phase is crucial.
  • Data-Driven Adjustments: We rely on data to make informed decisions. Allowing campaigns to run as planned provides the necessary data for optimisation.
  • Avoid Frequent Changes: Constant alterations can reset the learning phase. Trusting the process helps in achieving consistent results.

6. Conflict Resolution

  • Addressing Issues Promptly: If concerns arise about campaign performance or our services, please bring them to our attention immediately.
  • Constructive Feedback: Open and constructive feedback helps us improve and serve you better.
  • Resolution: We are committed to resolving any issues to ensure a smooth and effective collaberation.

7. Ownership and Intellectual Property

  • Full Account Ownership: You retain full ownership of your Google Ads account, including all campaigns, data, and settings.
  • Intellectual Property Rights: Any creative assets, ad copies, or strategies developed specifically for your campaigns are your intellectual property.
  • Data Security: We handle your business information and campaign data with the utmost confidentiality. For your security, you access your Google Ads account through your own Google account login, meaning we do not know or store your personal passwords.

8. Mutual Success

  • Shared Goals: Our success is linked to yours. By working together, we aim to exceed your advertising objectives.
  • Regular Reporting: We'll provide detailed reports on campaign performance, either by an automatic monthly email via the standard plan, or by a monthly strategy call with your dedicated account manager, via the premium plan.
  • Continuous Improvement: We're committed to refining strategies for better results. Your cooperation is essential in this ongoing process.
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